Why Your Website Really Needs an Application

Why Your Website Really Needs an Application from Rapidsoft Technologies

Before you begin converting your website into a mobile app, it’s necessary to learn Why Your Website Really Need a Mobile App

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Using Mobility To Enhance Business Benefits

Smartphone mobility of course offers limitless possibilities to businesses over the world. They are considering and many of them are even forming mobile based business strategies to gain a fruitful harvest. Smartphone apps are here to give an incredible experience of portable computing to users, regardless of who they are.

These apps come packed with limitless capabilities and thus they can be used for internet, chat, games, online payment, shopping and everything else.They has made the computing a convenient thing.

The use of smartphones, tablets and apps has now extended to workplace, especially in those organizations which accept the BYOD concept. The concept of “Bring Your Own Device” is now increasingly becoming popular and enterprises are experiencing an upsurge in the productivity and performance of their people. Read More

Mobile Apps for Banks - They Need Improvements

A new study of YouGow brought this fact into light that UK's retail banking consumers aren't happy with banking apps they are using. These apps aren't as good as online banking through browser, according to the study. Half of the consumers have yet to use a mobile app for their financial matters.

The findings of the study also suggest that current apps aren't rich in functionality and because these apps do not have desired features, remaining consumers aren't convinced to their value.

Commissioned by First Data - a global payment technology solution company and based on the responses of more than 2000 UK's bank consumers, the study revealed that there are still a lot of things need to be implemented when it comes to developing apps for banks.

It's important to pay attention on delivery of good mobile-banking experience particularly when 58% of UK's bank consumers have never used a mobile banking software, as the study says. when 58% of UK's bank consumers have never used a mobile banking app, as the study says. Mobile app developers need to know that most of the consumers having banking apps use them to

• check account balance (89%)

• view history of transactions (75%)

• transfer money between accounts (61%)


• pay someone they know (55%)

The study further detailed out that consumers want more functions / features in these apps they are using currently. 62% of respondents in the study said that they want an ability to see direct debits. 60% of respondents said that they want to set up new payments. 57% of them said that they want the ability to see full transaction history.

Despite the lack of all these above mentioned functions, the number of users is increasing. According to a study of the Center For Economics and Business Research on behalf of Fiserv, more than 34% of UK's adults are using mobile banking software. The study has predicted that the figure would reach 60% by 2020.

Apart from these studies, figures compiled by British Bankers' Association point out that for UK's banking consumers, apps have become primary way to mange finance. It has been estimated that by the end of this year, more than 895 million bank consumers would use mobile banking.

The study conducted by First Data also revealed several other features that consumers want in bank apps. 28% of respondents in the study want a feature of providing further information on the transaction. 25% of respondents want an instant messenger chatting with the bank. But in the same study, 51% of consumers also revealed that in the need of communicating with bank, they would like to make a call instead of investigating online.
Source: Articlebase

Why Your Business Needs Mobile App Development

 If you take a look around you cannot imagine your life without at least one of these electronic devices like Smartphone, tablet, computer or it may be laptop. You trust them a lot as it helps you in managing your physical activities, watching weather changes, etc. If you're a business owner and want to be with your clients 24/7 without any breaks the only thing you need to do is to get inside at least one of their gadgets. Business mobile app is a branding tool which is used for keeping your clients aware of your services, for building loyalty with customer and for bringing them back to you at the first possible chance.

Your software company needs mobile application to remain competitive in market. Mobile operates faster than laptops/pc's and is easy to carry so, customers want to operates mobile phones, if your business does not provide one they will go somewhere else.

Mobile applications are a better way to get started in a new market or expand your business. If you want to increase your business then developing a mobile app is an easy way to see success. It does not matter what size business you have, mobile plays the same role. You have to make sure that you have good mobile applications in order to expand your business.

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Customers use mobile Apps more than websites. Average customer checks their mobile phones over times a day and many of business owners have a Smartphone and prefer to use Apps on a daily basis.

To develop a mobile app for your business, it's important to be clear about your objectives.

Here are three of the most popular:

• Customer engagement: The mobile applications helps to build potential with their customers in real-time, by keeping the details of their location, profile information. If done right, you can generate revenue from those engaged customers.
• Customer service and support: Make app simpler and more efficient so that customers can get in touch with your company and offer them tools to make their life easier while using your products or services.
• Online Services: To sell your products or services online a mobile app is a worth option .This will give your customers the mobility to do the same things on their phones   by sitting at any place rather on Pc by sitting at their desk.

Find out why our customers choose us over other mobile app development companies. To talk to our mobile app developers, contact us today.- http://goo.gl/MjpjDo

Top Eight Reasons Why Users Hate Your Mobile App

There are millions of mobile applications currently present in the market. In addition to this, there are hundreds of applications launched on a regular basis at the app store. Now the big question is; do all these mobile apps get successful response from app user? The answer is no. Some of the applications do get a positive response on app store but most of them get fail. Mobile apps development companies, while developing the application should keep some points in order to get best results for your applications.

The success of any mobile application depends on how effectively it is adapted by the users. There are no meters available in the market to display the magnitude of success of any application. But sometimes the case will get worse when the end user will start hate your application. Here are some of the reasons why user will start to hate your mobile application.


1. Weird  App functionality

It is necessary that functions which are incorporated must work be precise and accurate. Any kind of deviation from the basic functionality will lead the end user to lose the interest from using the application. Other than this, sometimes the same app gives weird results which are not welcomed from user’s perspective.


2. Too much advertisement

The mobile applications have become perfect tool for marketing any product. So there are many applications which have a lot of advertisement coming. These causes constant hindrance in using the app functions due to user gets irritated and does not use the application.


3. Unattractive User interface and designs

The theme and background of the applications needs to be selected by keeping in mind the public who are actually going to use it. So mobile applications have highly contrast colors and frustrating user interface. This will make them delete your mobile application immediately and try a new one.


4. Content and font sizes

If your application is based on theme where more letters, word, pictures and expressions are used, make sure that all the things are up to the mark. Once the user starts to hate the content present in the application, the obvious reason is that he will definitely not use the application again.


5. Lower battery backup

The most important reason behind un-installation of your mobile application by users is large battery usage. There are instances when the application is a perfect utility for the customer but due to over usage of battery while utilizing the app, the result becomes negative.


6. Time consuming applications

Most of the users require application runs quick on real time usage and does not take time to load or freeze in the middle of its usage. This causes poor impressions of the application in the minds of the people and they start hating such applications.


7. Calibration problem with apps

Another important factor identified while using most of the application is the screen-rotation as well as calibration issue. These hamper the concentration the user playing game or watching videos. These can easily be resolved by the mobile application developers and give perfect results to user.


8. Notification on every event

There are frequent cases while using an application where user gets notifications and messages from the application itself or from other pop-ups. In case of such applications, if the user is busy with important activity in the midst of the application, it can create complex problems.


These are some of the important factors which can cause the user to hate your mobile applications and give unnecessary bad reviews for your app.

Source: Dzone Article

10 enterprise trends transforming India Inc

1. Big data analytics: Mining structured and unstructured data from a variety of sources to draw intelligence and deliver it in real time to enable fast decision making will become increasingly critical

 

2. Consumerization of Enterprises: The pervasive use of social media and mobile devices will drive the need for infrastructure and services that enable greater user access, control and interaction

 

3. Computing Everywhere: As mobile devices continue to proliferate, an increased emphasis on serving the needs of the mobile user in diverse contexts and environments, as opposed to focusing on devices alone

 

4. Network Function Virtualization (NFV): NFV is no less than a paradigm shift that will transform service providers’ networks from a pre-defined set of physical infrastructure components to a set of modular software building blocks

 

5. Customer Experience: As digital communication channels are exploding and mobile devices get smarter, consumer expectations are changing drastically. Consumers expect consistent, proactive, personalized service across a growing number of channels, resulting in a positive, pain-free customer experience

 

6. Data Security: As mobility and BYOD trends increase, there will be a greater need for solutions that enable mobility while ensuring adequate security

7. Unified Communication and Cloud: Customers will increasingly demand real-time communication services to move from voice to data to cloud seamlessly while using a consistent user interface

 

8. More Demand for Cloud: Multi-cloud environments will increasingly be sought by companies as they look to improve business with new online services that foster growth while reducing costs, minimizing risks, and increasing agility


 

9. Over the top revenue stream: Data monetization through analytics and enterprise architectures that are designed to be CAPEX and OPEX efficient will provide increased revenue opportunities for enterprises

 

10. Internet of Things: As M2M protocols gain traction, there will be communication solutions that even out data utilization and loads across peak and non-peak times and improve overall IT efficiency

Source:http://www.cisco.com/web/IN/about/network/tech_business_trends.html

How Mobile apps Helps to increase Business Leads

Sales and marketing companies are showing interest in implementing mobility to power their business procedures. They are just ready to bring such apps into their system that boost sales and increase return on investment.  They have discovered that mobility is quite instrumental in contributing to the growth of their business.

With mobile apps, businesses are able to effectively reach wider audience and explore more sales opportunities. It has become easy for sales persons to place instant orders and make product / customer history for future use. Such apps give business a medium to always get connected with customers.
Mobile apps enable businesses to collaborate with their people, partners and prospects in real-time. All the members in the chain of a sales process can be connected through apps. They can be allocated with various tasks and responsibilities.  It helps managers save huge time and gain more productivity.
These apps can also help executives quickly prepare presentations and offer these presentations to customers to increase the chances of conversions.

When developed with following a right strategy, sales applications can reduce the burden of work to a great extent. These apps can also just eliminate a paper-based work process. The best thing about these applications is that sales executives in the field are able to access important information right at the point of sale. This facility just doubles the possibility of sales-lead conversion.

Sales based mobile application development helps sales team in organizing all their work and leaving a lasting impression on customers. These apps also help executives timely access business intelligence system and instantly provide necessary information to customers without the limits of time and place.

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