The ASO (App Store Optimization)
App store optimization (ASO) is nothing but optimizing an app. Things are not new in ASO. Here, keywords, title and description play an important role to get the app listed on the search engine. ASO is successful only when you leverage the right tool to receive a top-tier ranking.
You can do following things in App Store Optimization:
- Optimizing the keyword tags in the store.
- Do not repeatedly use a keyword or key phrase
- Figure out the best keyword tags
- Analyze the keyword or key-phrase used by competitors
- Do not mention the actual name of app in the title
- Keep the title relevant by putting with the combination of words defining its purposes for which the app is supposed to be searched.
- Write short but sweet description.
- It must appeal users to download the app
- Try to explain as many features as you can explain in this description
- Do not use lengthy sentences as they can distract the users
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