Thursday, December 21, 2017

How to market a mobile app


There are several factors, such as app category, target market and goals on which the spending in a marketing plan depends. The perfect estimation of an app’s marketing can only be made if you study the market-wide data, calculate your projected revenue and then measure the lifetime value of potential customers.

Following are some ways to market a mobile app:

Paid advertisement – The term referred to several mediums which app owners can choose to put their app-ads on. These include social media advertising, in-app ads rewarded ads and Ad Word campaigns, etc.

Blogging and Social Media Marketing – After setting up the landing website for the app, it’s time you start posting blogs and do some social media marketing. Today, both blogging and social media marketing have turned into the most effective ways to market and promote an application.

App trailers – People want to have the experience of an app before they actually download it. This is why a video app trailer is always recommended by experts. If you have a designing team, they can help you in creating an app trailer with the use of Photoshop and After Effects. If you don’t have a, you can hire an agency to create a professional app trailer for you.

App Store Optimization – Whatever you do, do not ever miss the ASO or App Store Optimization. The ASO is the way to optimize the page hosting the app on app stores. The more it’s rich, the better it will get a response from a user.

Read More: idleexperts

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